As Product Manager, you will guide a team that is charged with a product line contribution as a business unit. This extends from increasing the profitability of existing products to developing new products for the company. You will build products from existing ideas, and help to develop new ideas based on your industry experience and your contact with customers and prospects. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time in the market to understand their problems, and find innovative solutions for the broader market.
You must be able to communicate with all areas of the company. You will work with an engineering counterpart to define product release requirements. You will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. You will also serve as the internal and external evangelist for your product offering, occasionally working with the sales channel and key customers.
Key Roles & Responsibilities :
Managing the entire product line life cycle from strategic planning to tactical activities.
Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
Analyzing potential partner relationships for the product.
Maintaining documentation of every project you work on.
Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.
Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products.
Design market research projects to assess customer attitudes to the current product range and new product introductions. Either conduct this research with in-house staff or manage an outside agency i.e. initial identification of suitable partner, definition of responsibilities, communication plan, divisions of responsibility, milestones, contract with company, review transcripts and reports, and recommend action plans from the research.
Skills Required :
Should have at least 2-3 years of experience in product management. Experience in technical area is a plus.
Demonstrated leadership abilities.
Excellent computer skills and proficient in Excel, Word, Outlook & Access.
Excellent communication skills, both verbal & written.
Excellent interpersonal skills and a collaborative management style.
Budget development and oversight experience.
A demonstrated commitment to high professional ethical standards in a diverse workplace.
Educational Qualifications :
Prior work experience :
Must have an overall of 8 years with a minimum of five years of experience in business management, planning and strategy, personnel management and quality improvement.