Every organization has a particular workplace environment, which is consciously or unconsciously shaped by the vision, personalities, values and behaviour of the people leading it and working on it.
Why do Organizations need Vision Statement?
Vision statements help to describe the organization’s purpose. Vision statements also include the organization’s values. Vision statements give direction to the employee behaviour and provide inspiration for the long term.
Vision statement helps to increase efficiency and productivity in the organization. The vision and mission statements are important tools of strategic planning and thus they help to shape the strategy that will be used by an organization to achieve the desired future.
Without developing a vision & mission and values to assist in developing a strategy, an organization cannot identify, distinguish or explain itself to its employees and customers.
A mission statement is important for an organization because it defines the business, products or services and customers.
In general, a mission statement defines what an organization is currently doing, while a vision statement is basically the ultimate goal of what they would like to accomplish. The mission is what people do in order to achieve the vision. It is the how (mission) versus the why (vision).
Remember, vision is what you want to accomplish. Mission is a general statement of how you will achieve your vision. Strategies are a series of ways of using the mission to achieve the vision. Goals are statements of what needs to be accomplished to implement the strategy.
Tips for crafting your vision statement
A vision statement should stretch the imagination while providing guidance and clarity. It helps in navigating to the direction and set priorities while challenging the employees to grow. But most importantly, a vision statement must be compelling, not just to the high-level executives of the company, but to all the employees.
Based on our expert sources’ advice, here’s a quick recap of what to keep in mind when formalizing a vision statement:
- Project 5 to 10 years in the future
- Dream big and focus on success
- Use the present tense
- Use clear, concise and jargon-free language
- Infuse it with passion and make it inspiring
- Align it with your business values and goals
- Have a plan to communicate your vision statement to your employees
- Be prepared to commit time and resources to the vision you have established
Your completed vision statement should offer a clear idea of your company’s path forward. Many companies use vision statements to direct their overall plans for the future. For example, in the scenario when they have adopted new marketing initiatives aimed at moving them closer to their vision, pivoted their focus to clearly reflect their desired outcome, or doubled down on one particular aspect of their brand that is working in service of their vision.
Above all, your vision statement should be a constant reminder to you and your team that the end goal is bigger than the everyday goal. This message is an important one to hold on to, especially during the most difficult days.
This program shines the torch on how can lay the foundation of a perfect vision and mission statement that can help your business grow.